Kashmir has three times more soot than neighbouring states Particulate matter in 40 places across Kashmir has revealed that the atmosphere here has two to three times more black soot than its neighbouring states.'Food bowl' Punjab may not achieve bumper wheat output Punjab has been eyeing bumper production this season on account of prolonged cold conditions and the absence of any widespread attack of crop disease.PM Narendra Modi commissions India-built Mauritian naval patrol ship Jugnauth, while observing that Mauritius by virtue of its strategic location is recognised as a hub of maritime activities in Indian Ocean.Harassment case against Pachauri: Complainant gives more evidence The complainant also handed over evidence – consisting of two mobile phones, a laptop besides, handwritten notes and alleged gifts from Pachauri.Light rains bring respite from heat in North India The weatherman has predicted partly cloudy sky with possibility of dust storm and light rains in some areas tomorrow.The world is now much more respectful of India. Indians are pragmatic value seekers Indians are far prouder today of being Indian than they have been in the past 50 years.Facebook picks Bengaluru company for marketing mix modelling partnership The partnership with the American social networking company will allow RainMan Consulting to access information directly from Facebook, Instagram and Audience Network on behalf of their clients in Asia.

Don't slow down in a slowdown Madison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.

How does Marketing Mix help your business? Watch video. The marketing mix needs a lot of understanding, market research and consultation with several people, from users to trade to manufacturing and several others. But handled wrong and the business could take years to recover. They make up the business plan for a company and handled right, can give it great success. What is the importance of the marketing mix?Īll the elements of the marketing mix influence each other. It can also include consumer schemes, direct marketing, contests and prizes. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. Promotion: this refers to all the activities undertaken to make the product or service known to the user and trade. In fact, the mantra of a successful retail business is 'location, location, location'. Retailers pay a premium for the right location. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. The product must deliver a minimum level of performance otherwise even the best work on the other elements of the marketing mix won't do any good.

Product: refers to the item actually being sold. Pricing can also be used a demarcation, to differentiate and enhance the image of a product. There can be several types of pricing strategies, each tied in with an overall business plan. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. Price: refers to the value that is put for a product. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.ĭescription: What are the 4Ps of marketing? The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

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